Why You Should Choose a Professional Over a 'Friend with a Camera'.
Recently we were provided a great referral to capture staff portraits for a small insurance company. Conversation with the client went back and forth during normal evolutions, then came the dreaded words, "A friend with a camera is going to take the pictures for us". Hey, we have REALLY good cameras, know how to use them and thought we were friends too! 'Free' is probably closer to the truth, and we had never even discussed cost.
We communicated our multi-step production process which separates us from amateurs. We discussed producing images which go beyond good and help build the brand. We provided samples and testimonials and even snapped a couple of business-front images of their offices as enticement. We did our best to establish a unqiue selling proposition via the fact that we produce video content as well and willing to shoot a few staff or customer testimonials while there. Yet in the end they decided to trust a 'friend with a camera' instead.
We've also heard the 'Bob in accounting has a really good camera' comment as well. Our reply is always the same: Are you an amateur? Is your organization comprised of a bunch of amateurs producing an amateurish product or service? Of course not. Then why would you allow amateurs to create media content which may very well be the first exposure a potential customer has with your organization?!
Although frustrating, it feels great knowing that our years of experience, ongoing devotion to improving our craft and understanding expectations all allow us professionals the tools we need to deliver best outcomes. You're worth it.